Back in the first decade of the new millennium there was a lot of people saying “In person events are going to go away”, and that “Digital events were going to rule the world”.
In 2019, it’s easy to see, thanks to the importance and power of in person connections, those naysayers couldn’t have been more wrong.
The power of your events lies in the strength of the one-on-one face-to-face meetings. You should be marketing the quality of the community onsite to allow a greater return on the investment of the attendee that’s dedicating the time and hours to be there because they can actually connect with people on the things that matter to them.
Want to verify you have done everything you should have? Check out Hubb's Guide to Executive Meetings at Events!