Meeting planners know events are valuable. And, as I’ve talked about before, face-to-face meetings are probably the most valuable part of events. A lot of event managers have a feeling inherently that this is the case, but proving these hunches empirically is difficult—but it doesn’t have to be.

The secret lies in collecting and using data to show the real business value of the meetings that happened at an event. How many meetings actually took place? How much pipeline did those meetings generate? Which meetings, or which type of meetings, created the most value?  These are questions that planners should ask themselves before and after events, and should leverage when talking with executives about the value of the events they create.

Want to learn more about creating great sales opportunities at events with meetings? Check out Hubb's Guide to Executive Meetings at Events!