Sun Tzu famously said in The Art of War that "every battle is won or lost before it's ever fought". Planning a conference (hopefully) isn't war but the idea still applies; the most important time in your entire planning process—the one time that most influences whether your event will be a success or failure—happens long before the event. In fact, the course for an event is set in the aftermath of the previous event.

An effective post-mortem is something many event managers struggle with. To help you plan, we've distilled our conference management experience into a simple post-event checklist that can serve as a useful roadmap. It covers what top event managers do before, during, and after their event to ensure their next event is a massive success. 

Follow our roadmap and you'll be setting your next event up for success!