Sherlock Holmes pointed out, "It is a capital mistake to theorize before one has data." You don't have to be a super sleuth to take advantage of Dr. Watson's trusted partner's wisdom. You just need to know where to start and why...
Do you still find yourself stuck under the weight of recording and analyzing data? There are mountains of possibilities when it comes to data and it can seem overwhelming, but it doesn't have to be. This session dives deep into the critical points in measuring ROI so event professionals can avoid overwhelming analysis paralysis. Our presenter, Dax Callner, pulls back the curtain on what data is needed to accurately gauge your event's ROI.
In this webinar, you will learn:
- The data points that matter most to your bottom line
- How to manage data collection and analysis without feeling helpless
- Why certain data points are worth more than others so you can discern what will be advantageous for your specific goals
Dax Callner, Agency Leader & Strategic Planner
This month's webinar is presented by branding and marketing industry veteran Dax Callner. Dax has over 20 years of experience developing marketing programs for some of the world’s leading brands, including P&G, American Express, Facebook, GE, eBay, MasterCard, Google, Intel, Microsoft, Pitney Bowes, Motorola, Dell, Kraft, General Mills and many others. His work has included the development of multi-channel marketing campaigns, digital strategies, street-marketing initiatives, business and consumer events.
