Still unsure of the benefits of data for events? Not sure what data to collect or how or where to start? It's time to take the #redpill. Let’s explore why it is critical to utilize data in your event strategy to improve your event ROI and overall experience for presenters and attendees. Welcome to the first in a series of posts all about event data. What to collect, how to collect and what to do with it once you’ve got it?
