They always say, content is king. When it comes to marketing your event, it’s definitely true.
It’s asking a lot of your users or customers to fly across the country or world and spend a few days of their time with you. The biggest reason people are going to attend your event is because they understand and are excited about the content at your event.
Then you’ve got to take that content and get it in front of potential attendees. If you can advertise your content, in real time with robust data, pictures, tags, and information that’s relevant to your audience, you’ll be able to actually convert registrations and get people engaged all the way through from pre-event to onsite. So the quicker you get information about your sessions, experts and exhibitors marketed to potential attendees, the better your audience will be at understanding what’s in it for them and increasing their engagement by the time they get onsite.
Want to learn about creating incredible event content? Check out Hubb's Advanced Content Strategy Guide!
