The breadth and depth of analysis from eMarketer's principle analyst Jillian Ryan was impressive to say the least. Informed by data collected from around the events industry, Jillian was able to uncover key findings and trends in virtual events. And what was really cool about this session, is that she was able to create a data-driven view of the future of events in 2021. No this wasn't more crystal ball prophesizing, but predictions based on hard data. Here are three key takeaways from Allie's conversation with Jillian.
Read More