We all know the importance of creating audience profiles for our events (right?), and that same strategy applies when we want to take our events virtual, or layer in digital elements to create a hybrid event. This webinar walks you through, step-by-step, how to create meaningful audience profiles and how to create journey maps for each of them. We’ll show you the areas to zero in on when it comes to virtual and hybrid events to make sure you create experiences that keep your audience happy and engaged.

In this webinar you’ll learn

• How to create compelling audience profiles
• The key steps to creating a journey map for virtual & hybrid events
• How to use your profiles and journey maps to create incredible audience experiences both online and off

Missed the event or simply want to watch it again? Click play to watch it below.

Presented by:

Naomi Clare Crellin, Founder, Storycraft Lab

Naomi brings strategic creative thinking to the development of experiential engagements. She works with clients to develop innovative planning tools and audience engagement approaches that elevate messaging delivery and activation. From the Smithsonian to the King Center, Microsoft and The World Bank to Bloomberg, Naomi uses her expertise in the intersection of experience and strategic message, to help teams distill intent into a set of strategic touchpoints, and then leads creative teams as they design engagements that are moving and memorable. 

Allie Magyar, CEO, Hubb

Allie Magyar is a skilled entrepreneur and technology maven with over 15 years of experience driving successful technology-enabled service companies. She founded Hubb in 2015 to build a technology solution that directly addressed the event technology needs of meeting planners as they manage the overload of information for their events. As CEO of Hubb, Allie directs the company’s strategic direction with an emphasis on partnerships, integrations, and growth. A renowned speaker, Allie is a member of Vistage, a two-time Inc. 5000 award winner, and was named a 2017 Top Women Entrepreneur by Smart Meetings, was a 2018 EY Pacific NW Entrepreneur of the Year finalist, and in 2019 was named to Smart Meetings Women in Events Hall of Fame, as was as a finalist for Entrepreneurial Achievement at the OEN Tom Holce Awards.