You know the old line about what if you threw a party and nobody came? The answer really comes down to marketing. You can’t just plug and play your old marketing script. Sure, your plan to market a virtual event will follow many of the same guidelines as for in-person events. But significant differences exist, too. And those differences will influence strategy and tactics.  

This guide will help you develop and implement a marketing plan for your virtual event that will build awareness, create demand and achieve overall success. By setting goals and objectives, knowing your audience and telling your virtual event’s story you’ll be on-track for your best event ever.

This guide will show you how to:

• Authentically tell your brand strategy
• Learn more about your audience
• Build a channel strategy