As we reimagine events (for example, no longer confined to physical conference centers), audiences (no longer just the folks with resources, and temperament, to attend in-person events), and sponsorships (way more than just branded keychains and folks showing up to hold down a booth at a tradeshow), we must also envision a new, better path for marketing events. Fortunately, we have more data, more apps, and more tools at our disposal to help us be brighter, shinier, and more successful than ever.
