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What Does Your Event Audience Really Want From You?

By Raime Merriman, Jan 3, 2022 6:15:00 AM

Lend an ear

Knowing and understanding your audience is key

What’s the most annoying thing that happened to you today? We’re not talking the big stuff (hope nothing truly frustrating darkened your path today), but the “little” stuff that is oh-so-human and irksome. The “spilled coffee on your shirt on the way out the door” stuff. Got all the way to the interstate entrance before realizing you forgot your mask or your lunch or, yikes, your laptop. Arrived at the restaurant looking forward to happy hour…and realized it was scheduled for tomorrow.

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