Sales Tactics Are Out; Participation Tactics Are In
Engage, and the sales will follow.
It used to be that we’d look at sponsors with cartoon dollar signs in our eyes. And they didn’t necessarily mind the objectification. As well as we understood our role in event management, they knew their role—event banker—and in exchange, they got to name a room or session at the event, maybe even the event itself; fill swag bags with branded travel mugs and keychains; or have the primo spot at the tradeshow.
