Successful events don’t really end with the final session. Or shouldn’t, anyway.
As your attendees drive away from or turn their computers off after the final session, you don’t want them to be saying, “Event? What event?” Not only does that indicate the event wasn’t that memorable but that they are unlikely to register for one of your future events. Plus, at the heart of your role as an event planner, you’re trying to create and strengthen community. If your event becomes something more than “a nice three days out of the office,” you’ve really succeeded.
